How Jordan Became a Streetwear Icon – Fashion Legacy

Popularity of Jordan

The Jordan brand, named after the legendary basketball player Michael Jordan, has become a symbol of success and power. It started as just another shoe company but has since become one of the most recognizable and successful brands in the world. The popularity of this brand is due to its iconic status in both basketball and fashion circles.

The success of the Jordans brand began with Michael’s stellar performance on the court. As he was winning championships and MVP awards, his shoes were also gaining popularity among fans. His signature shoe – Air Jordans – became an icon within a few years, setting a trend that continues to shape sneaker culture today.

The huge success that followed Michael’s achievements made it possible for Nike to expand its product line beyond just shoes into apparel and accessories such as hats, t-shirts, shorts, bags, etc., which further increased its popularity even more. In addition to this, collaborations with popular celebrities such as Justin Timberlake have raised awareness about the brand even higher than before.

Today it can be seen that not only in sports but also in streetwear trends Jordan products are highly sought after by many people around the world regardless of age or gender.

Different Colorways of Jordan

The Jordan brand is one of the most iconic and popular shoe brands in the world. The shoes have become a symbol of style and success for many people, and the colours used in each pair can make or break a look. From classic black and white to neon green, there are many different colourways of Jordan shoes available on the market today.

The classic “Bred” colourway is one of the most recognizable Jordan designs, featuring black on the toe box, midsole, heel counter, lacing system, and Swoosh logo with red accents throughout. This design was first released in 1985 when Michael Jordan debuted his first signature shoe with Nike – the Air Jordan 1. Since then it has been re-released numerous times in various forms such as high-tops or low-tops and even slip-on versions.

Another popular colourway is “Royal Blue” which features a combination of white leather on the upper with royal blue accents throughout including on the toe box, midsole, and Swoosh logo. This design was originally seen on an Air Jordan 5 from 1990 but has since been used for other models including Air Jordans 3 through 14 as well as some special editions like Supreme x Air Jordans or Fragment Design iterations.

Best Places to Buy a Pair of Jordan


When buying a pair of Jordans, it’s important to choose the right place. Jordan sneakers are some of the most iconic and sought-after sneakers in the world, so you want to make sure you’re getting a great deal. To help you find the best places to buy Jordans, we’ve compiled this list of top retailers.

1. Nike

Nike is one of the most popular companies on earth and they have some great deals on Jordan shoes. When buying from Nike, be sure to take advantage of their sales and discounts offered throughout the year which can save up to 50% off select styles. In addition, Nike often has exclusive releases or special editions that can only be purchased from them directly.

2. Foot Locker

Foot Locker has been around for decades and is one of the largest retailers for sportswear in general including Jordans. They always have a wide selection available from both classic models up through new releases with plenty of sizes in stock as well as exclusives not found anywhere else. Foot Locker also offers discounts frequently, so keep an eye out for those when shopping with them.

Benefits and Drawbacks of Owning a Pair of Jordans


The Jordan brand, designed by the legendary basketball player Michael Jordan, has been a popular shoe choice among many fashion-savvy individuals since its inception. Whether or not you’re an avid basketball fan or just someone who loves to stay on top of fashion trends, owning a pair of Jordans can be both beneficial and detrimental.

One of the major benefits of owning a pair of Jordans is that they are extremely stylish and versatile. They come in various colours and styles, making them suitable for almost any occasion. From the classic Air Jordan 1s to more modern silhouettes like the Air Jordan 11 Retro Low IE, there is bound to be something for everyone in the extensive lineup.

Additionally, with their timeless designs and quality construction materials used in each shoe model, these sneakers have become collector’s items that will last for years to come – perfect for those looking to add a bit more luxury into their wardrobe without breaking their budget.