How to Use LinkedIn Effectively


Have you explored social media platforms to find new potential leads and haven’t been able to find them? Then look no further; the short and simple answer is LinkedIn.

If you learn how to use it to your advantage, you can make your brand a giant one. In addition, LinkedIn can be the most valuable source for business leads, recommendations, and information. Although it must be tiring and time-consuming, you can always use LinkedIn automation to do repetitive tasks in less time.

If you do not know how to make the most out of it, read on to learn the ways you can follow in order to use LinkedIn effectively:

Getting the Best from the World’s Biggest Networking Site

If you are one of the digitally minded people, then you must know that LinkedIn is probably the best social networking platform to make real and professional connections. Many B2B brands and business professionals have their profiles on LinkedIn and are connected to social network for their own benefit.

Since there is every indication that more and more brands are moving to LinkedIn, taking advantage of such a platform makes sense. Getting the best from the world’s biggest networking site- LinkedIn will provide you with the following benefits for your business:

B2B Networking

Finding manufacturers, suppliers, or vendors on LinkedIn is a piece of cake. After all, the platform is specifically designed to connect companies with the same interests. Therefore, your chances of finding real connections are increased with the power of the network.


Instead of sifting through a phone book and comparing prices for days or even weeks before deciding on a vendor, you may send a few InMails and be done in hours.

Furthermore, viewing a vendor’s internet presence provides a more complete image of a company than simply speaking with someone on the phone, allowing you to determine whether or not other businesses have had positive experiences working with the vendor.

Although this process can be overwhelming, you can use the LinkedIn automation tool to make your task easier. Dripify is one such tool where all online marketing professionals can invest their time and money due to the increasing relevance of social networking platforms. The platform was created with Linkedin users in mind, particularly for individuals and businesses who delight in showcasing their business model on the site.

Lead Generation

LinkedIn allows you to network and gains access to many possible clients. Be a resource to your contacts and followers by keeping your company page updated with important information. Making a name for yourself as a subject expert on your services will help people remember you when they need support.

Increased Exposure

Having a LinkedIn Company Page is a fantastic way to get your company noticed. The page may appear when people search for you on Google and when people search for you on LinkedIn.

Now you know how important it is for you to get the most out of such a largest networking platform, here are some of the LinkedIn tips you can follow:

Ways to Get the Best From LinkedIn


1. Make Use of LinkedIn Automation

To get the most out of the largest networking platform, you must tap into LinkedIn automation tools as there are many tasks involved in LinkedIn to generate more leads and make more connections. Therefore, you should learn how to use linkedin effectively in order to make your tasks easier while you can focus on other companies’ important tasks.

The LinkedIn automation platform can assist you in achieving your business objectives. In addition, they will assist you in making your brand a success. The LinkedIn automation tool helps you post material to the correct audience at the right moment, maximizing your profits and opening doors to new clients every day.

To boost user engagement, such technologies use a tailored approach with inmails. Because emails can be too generic, marketers prefer to utilize LinkedIn to reach out to a huge number of potential clients in a personalized manner.

Here is the LinkedIn automation tool that can help you to make the most out of the LinkedIn platform:


Dripify is the best LinkedIn automation tool available on the market. It is a cloud-based auction tool that makes automation a breeze. Dripify LinkedIn automation tool lets you automate LinkedIn primary activity-driving more and more engagement. This being a crucial part of the LinkedIn algorithm, it makes it a great tool for automation.

Dripify helps businesses send bulk connection requests, automation messages, and import LinkedIn profiles. This tool lets you automate most of the tasks on LinkedIn in one command center and dashboard.

2. Make Your LinkedIn Account Appealing To The Eye


Even if you have a small business, you still need an eye-appealing profile page. The site’s company profiles, known as Company Pages, rank highly in search results, so having one that offers basic information about your company is beneficial. LinkedIn also provides data on Company Pages that can help you better understand your clients, such as demographic information about your metrics and followers on each update you submit.

Having a full personal profile is also beneficial. For example, you may demonstrate to potential clients that there is a person behind the curtain and convince them that you are an expert in your subject.

Create a compelling headline, submit a professional photo, and use a dynamic and well-written biography to demonstrate your company’s culture. In addition, any SlideShare presentations, videos, published content, or infographics that can demonstrate your professional experience can be added. It’s also good to add keywords to your profile to rank higher in search engine optimization.

3. Contact And Connect With Other LinkedIn Users

LinkedIn is a place where you can network with people around the world. This is a great way to stay up to date with the latest technologies and developments around the world and share information with others in your field area.

Further, you can invite people to connect with you on LinkedIn, but they must have their LinkedIn accounts to connect with you. LinkedIn keeps track of your relationships in a list called My Network. When you create a new connection, you receive access to that person’s profile and their publicly visible connections. These links are referred to as “second-degree connections.” You can then invite them to connect directly with you, opening even more networking chances.

Further, you can introduce any two LinkedIn users to each other who haven’t linked with each other yet but might benefit from it. Your LinkedIn search rating is influenced by the number of connections you have. At least 50 “first-degree” connections are a good goal to shoot towards.

4. Create Engaging Content


You can publish simple text updates, photographs, and links to other websites, much like on other social networks, and you can share posts from other users. However, make sure your message is useful, insightful, and pertinent to your professional relationships. You might also want to work on your writing skills!

You can also use your device to record or post videos directly to LinkedIn. This allows you to share your knowledge and experiences and improve the brand identification of your company. To brighten up your video, use the built-in filters and “stickers” and add captions for individuals who don’t want to hear it.

LinkedIn’s Publishing Platform now allows you to publish whole articles. Your profile includes links to the articles you’ve written. Other users can also share such articles, which would help appear in search engine results. Also, it will help you in showcasing your industry expertise.

5. Maintain Professional Etiquette on LinkedIn

When it comes to how to use linkedin effectively, etiquette is a major factor that can make or break your efforts.

To generate leads on LinkedIn, you have to maintain a good reputation and presence. You need to be professional at all times. Therefore, do not post any personal content on your profile. Avoid posting or spreading rumors – you never know who will read your content, which can cost you your clients.

Be careful what you are presenting to your clients and make sure that it benefits both parties. Always be mindful of your brand.

Most importantly, be honest at all costs- avoid overselling yourself and do not play around with the facts just to generate leads and make connections.



LinkedIn is your perfect place to make new connections and drive your social media presence. You should never miss the opportunity that it holds for you. Make the most out of such a large networking platform and generate revenue for your business.

Follow this guide on how to use linkedin effectively, and you will surely generate new leads and revenue!