What Consumers Hate The Most About Shopping Online

Source: kochiesbusinessbuilders.com.au

Ecommerce websites have become so popular that more and more people are choosing to shop from the comfort of their homes instead of walking or driving to the store and physically buying products. You can buy everything you need with just a few clicks. This really made our lives a lot easier and saved us time.

However, there are more and more eCommerce sites nowadays, and it seems that customer standards are rising. That is why it is not uncommon for people to become frustrated even when shopping online because there are some things about this that bother them. And if you’re running an eCommerce website, this information can be vital for you. Here is what consumers hate the most about shopping online.

 1. A menu that is a mess

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One of the things that annoy consumers the most is poorly organized menus. This is not difficult to understand, because you have probably found yourself in a situation where you are trying to find a product on the site, but there are not enough subcategories to get you on the right track.

So spend a few minutes looking for it until you finally give up since you feel frustrated and bored at the same time. Yes, we may be able to conclude that customers have become very impatient and spoiled, but that is just how things work in the 21st century. Nowadays, everything is instant and people are not ready to search for one product for half an hour.

As an e-commerce website owner, you only have a minute or two to deliver the users the content they are looking for. Otherwise, they will leave and probably try to find that same product in your competition’s offer. And you definitely don’t want that. In case you offer many products, it is necessary to adequately organize them into categories and subcategories and make life and shopping as easy as possible for your consumers.

2. The search function doesn’t work properly

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You may not be Google, but that doesn’t mean you shouldn’t maximally optimize your search section. And that is another thing that customers don’t like about online shopping – when the search function is too basic and doesn’t provide them with satisfactory search results. Maybe it’s because it can’t recognize a word if one letter is misspelled, or you’ve left out a capital letter, so it doesn’t offer you any search results.

And maybe your offer is very large, and the search section does not narrow the results enough, so in the end, you have to manually search for the product again, which takes a lot of time. If you run an e-commerce business, make sure that the search section is maximally optimized and provides users with the results they are looking for. It will surely reflect on your profit.

3. When they are not able to understand the final price

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On e-commerce sites, you can often use coupons or discount codes like the ones available at diebestengutscheine.de. This is a great thing because it allows you to save money when buying items that you planned to buy anyway.

A little discount here and there always comes in handy. However, the problem that consumers face when shopping online is unclear pricing. If you have marked all the items you want to buy and entered the discount code, and this did not affect your final price, you may find yourself in doubt about whether your coupon has been accepted or you will end up paying the full price.

Omissions like this can make you lose customers, just because you haven’t optimized this part of your website. The final price should include all fees and discounts related to that purchase so that it is clear to the buyer how much money exactly he or she should set aside for it.

4. When they need to register to make a purchase

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As an e-commerce website owner, it may seem like a good idea to require customers to register before making a purchase, but they certainly wouldn’t agree. Conditioning customers to register or log in is one of the things they say bothers them the most when shopping online.

This is completely understandable because it seems to them that in this way you are forbidding them to buy if they do not enter their personal data, which can seem invasive and cause resistance in people. As a result, you will get a dissatisfied user who will leave your e-commerce website before buying anything. It’s a good idea to remind users to register while they’re on your website, but don’t condition them that way, as you’re likely to achieve a counter-effect.

5. Typing errors

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Believe it or not, another thing that people don’t like when shopping online is typing mistakes on the website. While this doesn’t really affect them significantly, it does affect their view of your website, because mistakes like this indicate to them that you’re unprofessional and don’t care about details. And then how do you expect them to give you their trust when buying products?

One of the most important things in any business is reputation and you don’t want to lose it because of things like this. Double-check all the texts to make sure everything is flawless. Another good idea is to hire someone to take care of your website and ensure that everything is in perfect order and that customers have a phenomenal experience when shopping on your site.


Although online shopping has many positive sides and makes our lives easier in many ways, there are still some of its features that bother people. If you are the owner of an e-commerce website you should constantly research what people don’t like on your website and how you can improve it.

Organize your menu in the best way and optimize the search function. Let the final price be crystal clear to customers and do not condition them by registering so that they can make a purchase. Your consumers will surely appreciate that you take care of the details, and that will have a positive effect on your profit.