When it comes to marketing your business, you may have tried to avoid email marketing so far, with spammers giving it a bit of a bad name. But, when done right, email marketing can actually be one of the most effective ways to get the word out about your products and services, engage with your customers, and keep your brand on the map. Most of us will check our emails every day, so a well-thought-out, relevant email marketing campaign can be a useful way to keep your customers up to date and encourage them to return. Here are some strategies to keep in mind when using email marketing.
Get the Right Email Marketing Tool:
The right email marketing tool can make your life so much easier, so invest in one as soon as possible. A free bulk email service will get your emails out to your entire mailing list at once, along with allowing you to create attractive email layouts, provide recipients with the option to unsubscribe, and allow you to track analytics and see how well your marketing emails are doing.
Get Consent:
This is an important one – don’t just send marketing emails to every email that you get your hands on. You might get lucky and have a couple of people interested in the information that you send over, but more often than not, your message is just going to end up in junk folders and all that effort will be for nothing. Make sure that your mailing list is compiled of email addresses from recipients who have given you their consent to send them marketing information – include an opt-in at your checkout page, for example, or prompt visitors to sign up to your newsletter when they visit your site. You can find more information on Marketing Donut.
Optimize for Mobile:
The design and layout of the emails you send are just as important as their content. You could include links to interesting articles, a huge amount of information that your customers will enjoy, and eye-catching images – but none of it is going to be any good for recipients using a smartphone if it’s not been optimized. Bear in mind that most people these days check their emails using smartphone apps. So, don’t leave them struggling to read what you’ve sent them.
Get Feedback and Use It:
High-quality content is key to keeping your recipients interested in the emails that you send them. Along with using analytics tools to measure the success rate of particular content, you may find it useful to ask for feedback directly, so that you can take this into account when coming up with more content for future emails. This also gives you a chance to really engage with your customers and potential customers, helping to build a stronger relationship between them and your brand.
Interact with inactive subscribers
Targeting the existing customers is less expensive as compared to the newbie. This rule is applied in the field of email marketing. It is difficult to engage with new subscribers and rather than that, the good thing is to get engaged with the inactive subscribers.
Subscribers who are already connected with you know a lot. Approximately all the email lists have some inactive subscribers. These subscribers are not interacting with the messages that you are updating regularly. Get in touch with those subscribers and encourage them to refer you to their kith and kin. In this way, it increases the email lists of your website.
Segmentation of subscribers
It is a very genuine trick that can help the subscribers to stay connected with you.
Do you know how email segmentation works?
Let us understand it in-depth. To exemplify, if you have a thousand subscribers in the mailing lists, then it is obvious that they have different interests. Suppose you have a marketing blog and maybe some subscribers are interested in content marketing, and others want to know about Facebook and twitter marketing.
Hence, it is not possible with a single piece of content to satisfy all their subscribers at the same point of time. This is the reason why email segmentation works in a very good way. With the help of this, you can send the mail to the subscribers as per their interest.
Use marketing automation
Outcomes can be easily increased by using marketing automation, especially in the case of B2B marketing. The subset of marketing automation is called Email automation. This will encourage current customers to buy and use their products. Moreover, it also creates evangelism, increases upsells and extra purchases. For instance, some of the email automation platforms are EnagageBay, HubSpot, Act-On and Pardot.
Personalization of emails
Subscribers’ engagement will increase through the personalization of emails. The customers find it more engaging, useful and relevant. The transaction rates of personalized emails will be six times whereas seventy percent of brands do not use them. You will miss a lot of sales opportunities as if you are not using personalized emails. It is not rocket science and you can just use the name of the person to whom you are sending the emails.
Exclusive content occasionally
A powerful marketing tactic is an exclusivity and most of the top-rated brands have been using it for many years. To exemplify, the tech company named Apple, using it. It is the most valuable company in the world however, it has a meagre market share in the field of the smartphone industry.
Test everything
The website designs, Facebook ads, Google Adword ads and landing pages are tested by the digital marketers A/B. At the same token, it works for email marketing. The test a/b includes things like Buy Now, Subject Lines, Testimonials, The layout of the message, Personalization, Body Test, Headline, Closing Text, Images, Test different offers, etc.
When it’s done with the right strategies, email marketing can be one of the most useful tools for building and marketing your brand while engaging with your target audience. Make sure that you use the right tools, get permission, and provide content that your audience wants to see.
