Opening Word
Business worldwide employ multiple tactics in an effort to attract more potential customers than their competitors. At the end of the day it is always about who has more people choosing their products and services over everyone else, so it is of the utmost importance for any type of company to do whatever they can towards this goal.
In the modern world, technology gives us access to the most effective ways of doing so and those who utilize it will always come out on top when compared to the competition that fails to keep up with the times. One of the most common tactics that many eventually go with are mass text messages.
If you wish to learn more about he, you came to the right place. We will help you improve your reach and attract more people that may become your regular customers by telling you how companies send mass text messages and how and why you should do the same. In case you are looking to find out more about this business strategy, make sure to check out TextMarks.
What Are They?
Mass text messages are exactly what they sound like. They are SMS messages you send and receive on your mobile device that have been sent to a large number of people at once. You can select a lot of numbers at once and send the same message to practically everyone in your contacts simultaneously.
Hundreds and even thousands of people can be reached with one and the same message which is an effective way of distributing information to a wide and remote group of individuals. Marketing comes in all shapes and sizes and various mediums can be used by business to share their offers with others.
They opt to send their updates, new offers, promotions, and even coupon codes via text messages because every single person is practically a potential customer because everyone nowadays has a mobile phone. It is a sure way of delivering the message and a small percentage will go for it and try the product or service. And that is enough.
Why Do Companies Use Them?
Text messages nowadays are usually free or have minimal, barely noticeable cost. With a basic mobile plan, you probably have thousands of them per month. For a serious business that cares about customer satisfaction and revenue, this money is nothing and a no-brainer investment. It is extremely affordable marketing option so using such a way of communication to deliver key details about your business is smart and efficient.
Even if 1% of people who got the text appear at your front door, it has paid off. Considering you have sent hundreds or thousands of messages, 1% can mean a lot to your monthly revenue and the overall reach and word of mouth. Sending 10,000 messages per month will hardly be felt on your wallet, but getting some 100 new customers will mean a great deal to you.
Who Uses Mass Text Messaging?
Any type of organization or business may use this marketing strategy and so should you. Churches use them to let the people know about the times of service or any special occasions and events.
New members and changes in staff are things those going to the mass will want to know, so getting a text about it is useful. Charities and nongovernment organizations use this approach too whenever they have to ask for something in an emergency or when there is an alert, like a new volunteer opportunity or a special way people can help.
Again, this is the most affordable way of communicating with thousands of people so it is affordable to anyone, from actual businesses to organizations with limited funding. What is more, using mobile phones is hardly a novelty skill anymore since seniors have been using it for a few decades now with amazing success.
How Do They Do It?
So how do all of these organizations and companies actually do this? Is there a person who sits all day and lists through the company phone’s contact list marking all the people who will receive the text? Not really, since this would take ages and it is not suitable when time is of the essence. What they use are special apps that help you send mass texts to people.
SMS aggregators who act as middlemen between the carriers and the mass text providers, and the result is a collaboration that works of all and from which the consumers and customers benefit. Providers can create their own interfaces, use special features and options they need, and create special apps for companies that will deliver the messages to the people in a few simple steps.
All in all, the whole investment is still affordable and it makes perfect sense to use. You certainly get what you pay for and there are services that are better and worse, but most of them will do exactly the thing they are supposed to. Some allow you to send and receive texts with multimedia, but they cost more and multimedia messages cost more as well.
The Codes
In order to subscribe to a mass text message or for the company to include you in the group that receives it, they need something from you. Since asking for numbers is not really polite or common in this sense except if you have to give it when registering to their website, special codes exist that do the trick just fine.
Short codes work just like the numbers but they are shorter. These strings of numbers or letters connect every member to the contact list the company has and allow them to receive every text that goes out. In much the same way, the sender and receiver option is displayed as the code and not the text, giving you the much needed privacy.
When subscribing to a mass text, you will probably be asked to text a specific keyword in order to get the short code and appear on the contact list. It is an easy, straightforward, and efficient way of doing things and people do not appear to have a problem with it. The company that sends the texts to the codes (customers) can create multiple different lists and add and remove people from them whenever they like.
