How to Post on Instagram Effectively?


Promotion on social networks is now of interest to everyone because of its effectiveness and accessibility, and Instagram is a platform that provides maximum opportunities for advertising. But there is one important point – you need to know exactly how to write a post on Instagram so that it attracts readers and helps to advertise services, products, or companies. If you want to achieve good results, you can use the Facebook post generator and study the details, and our article will help.

How Important Is It to Write a Post Correctly?

Every year, the number of fans of the Instagram platform is growing, and users are becoming pickier. It will not be possible to attract their attention if there are only beautiful pictures and hashtags on the account. The competition is growing every day, and it is possible to stand out from others only with the help of well-thought-out Instagram posts.

So, here’s why you need quality information blocks:

  • forming a relationship of trust through the presentation of the necessary information about yourself;
  • maintaining a steady interest – to get a lot of likes once – it’s great, but if the posts are ill-considered, then in the future subscribers will go where you can always read something interesting;
  • informing about novelties in the product line, opening a new branch of the company, promotional offers, etc.;
  • formation of a positive image – good design of posts on Instagram in combination with useful text with headlines, photos, and hashtags on a subconscious level is associated with the success and prestige of the brand, individual, or organization.

This is useful for both startups and companies with solid experience.

When it comes to posting on Instagram, it’s a kind of tool to connect with those who are already interested in you and who could potentially become a customer. Do you want sales to grow, comments, and likes to flow? Then follow the recommendations on how to write posts on Instagram.

The Essence of Publications: What Is Interesting to Users?

Each account holder has a chance to manage it, taking into account the specifics of the activity and the requests of the target audience. A proven option is to combine infotainment and advertising blocks. If you publish only advertising texts, the flow of subscribers will quickly run out, because no one is interested in reading what a great company or product you have.

Instagram is a source of positivity, a place where people go to relax and not overload their heads, which are already full of problems at work and home. Accordingly, your goal is to tell and show something exciting and useful between advertising posts. For example, if you sell winter clothes and equipment, write posts about how not to make a mistake with the choice of size, what sports celebrities like, or where to go this winter for a stunning holiday. Lots of ideas, and to track the interests of subscribers, be sure to read comments on past Instagram posts.

Instructions for Creating Information Blocks


Becoming the best among millions of others is not easy, but it is possible if you take writing seriously. Among the main requirements of readers for publications:

  • “living” language and the absence of bureaucracies;
  • the simplicity of perception and informativeness;
  • variety of topics;
  • the uniqueness of material and pictures;
  • headlines on Instagram that attract attention.

While every successful account owner has their secrets to engaging users, and growing likes and comments, there are a few key aspects that need to be addressed. Consider in more detail each of them.

Photos. It depends on them whether the user will in principle try to read the post. According to research by experts from the United States, a person needs 0.2 seconds to evaluate the picture and decide – to look further or not. Ideally – to order professional or amateur photography, but you can do with a combination of fragments of other photos. Just keep in mind that there is a ban on downloading other people’s visual content. Good photos are the ones you can’t take your eyes off!

Instagram headlines should be in the range of 6 to 8 words – this is enough to understand what the post is about and to arouse interest. You can use question marks and ambiguous phrases. You can attract subscribers with the usefulness of the material, gifts, etc.

Text part – to write a post on Instagram you need the most simple and clear words, to avoid complex sentences and phrases. The text should be useful, answer the question posed in the title, and fit the topic. Unique materials written by you personally or by a copywriter and not published anywhere before will be suitable. Feel free to add Instagram smileys to create an emotional connection. As for the size, the optimal limits are 50-100 words.


Hashtags and geotags, and it is better that they are different and not repeated, otherwise there is a risk that you will be banned. Using unique (created specifically for your company) or popular hashtags on Instagram, do not use them too much – a maximum of 15 for the entire post.

Comments. No popular Instagram account can do without them, so do not hesitate to motivate readers to express their opinion at the end of each post. The more intense the discussion, the better for the profile!

Choosing the Perfect Time to Work on Your Instagram

As you can see, it takes a lot of effort and time to create posts for Instagram. If you are not ready to “dive” into the process, you should not expect an increase in the number of subscribers. But in addition to involvement, the right time to publish texts and pictures is also important.

Statistically, the highest user activity rates are observed between 5 pm and 6 pm from Friday to Saturday. Why? As a rule, at this time people either go home by transport and look at the photo tape or are already at home and can find out what happened during the day. At the weekend, the number of active participants decreases, as many go to nature or spend days with family.

On the other hand, we must not forget about the specifics of the selected target audience. Here is a striking example – if a good text on Instagram, aimed at a housewife, is published between 5 and 7 pm, most subscribers will miss it, because they are waiting for a loved one with a hot dinner or going for a walk with her husband.


There are no template solutions to develop on this platform, it is necessary not only to write posts correctly but also to understand when it will be convenient for readers to view them. For example, for students, the ideal choice is between 14 and 15 hours, and for office workers – morning hours and lunch break.

Good luck in promoting your social media accounts and generating great posts.