Digital signage is steadily but surely becoming an essential element in every workplace. How wouldn’t it when it provides companies with numerous benefits? It can affect and increase employees’ productivity, boost your brand recognition, and enable you to create a positive, comfortable, and stimulating environment.
These are only some of its main advantage that can enable you to improve customer experience and take your business to the next level. Just like with any other piece of technology, as soon as it becomes widely used, numerous trends follow it, and these will be the main focus of this article.
1. Boost brand awareness
Due to the fact that digital signage has become so popular all around the world and that these screens are placed almost everywhere, it has increased the need for unique and appealing content. It isn’t enough to play an ad and display your company’s logo anymore.
Nowadays, you have to work hard to create something that not only perfectly represents your business but also make sure that it suits the environment. There are numerous tools you can use to create eye-catching content and attract new clients.
2. Outdoor signage screens
This trend is closely connected to the previous, marketing-related one, but that doesn’t mean that you shouldn’t implement it in your strategy. Visual communication between your company and customers is growing in popularity, which is the main reason you should follow this trend.
Since the technology of LED screens is continuously improving, nowadays, these do not only vary in size and quality, meaning that you can see them from any location, but also, the content is visible regardless of weather conditions and even the time of the day.
Even small businesses, such as restaurants and bars, use them to display an interactive menu and appeal to new customers. Today’s digital signage trends enable you to take your marketing strategy to a completely new level.
3. Interactivity
When we say “interactivity,” we are not only talking about the communication between clients and employees but between employees themselves. When it comes to the former, digital signage technology enables you to create a personalized experience for every person that enters your building. We are talking about browsing catalogs and menus, using facing recognition software, and so on.
Basically, this will not only improve customer experience, but it will also provide companies insight into their clients. This means that you will be able to collect all the necessary data that will tell you about the success of your products, learn if anything is malfunctioning, and how you can further improve them.
4. Employee communication
The only way to rest assured that every aspect of the company is functioning perfectly is to do your best and improve internal communication. Employees can use this technology to share relevant information and new ideas among themselves. People love to collaborate with each other, and digital signage solutions are the way to go.
You can use it to display the latest ideas for new products and services. There are two benefits to this. Firstly, you will include employees from different sectors that have different sets of skills, so you can never know what they will be able to create when working together. Secondly, the best way to motivate your employees is to acknowledge their work and praise them for the effort they put into it.
5. Internal training
Digital signage isn’t only used for marketing purposes, but it can also greatly facilitate the process of introducing new employees to their work and tasks they have to complete. Surely, you can organize seminars, but when you include this technology, you will make the entire experience fun. Young people, who are tech-savvy, love working in a digital environment, and by providing them with this opportunity, you can rest assured that they will do their best work.
You can create appealing training videos, present them with numerous questions and problems, allow them to work together, and then discuss their answers and possible solutions as a team.
6. Digital signage dashboards
Due to the fact that information sharing is of crucial importance for every company, these dashboards have been widely implemented. The biggest problem with these is that they contain important data that shouldn’t be available to anyone, so it is not safe to share them via public URLs and other channels.
This is when this trend comes in handy. Since these are securely located on a company’s cloud, they are available to your employees via multiple platforms. It also means that it isn’t necessary to type in numerous usernames and passwords, which saves a lot of time. Simultaneously, you can rest assured that the data won’t leak outside your company, and you can click here to learn how this works exactly in great detail.
7. AI
Artificial Intelligence has come a long way, and nowadays, it is used for various purposes. When it comes to improving a workplace, AI can be used to simply collect, analyze, and share important information between employees and their managers.
What’s more, it can also be used to personalize the entire experience. People want to simply access the data they need, which is exactly with AI enables them to do. Their requirements will quickly be met with this technology, and plus, compiling the necessary information has never been easier. Now, this task can be completed without much effort, which will save people a lot of time and enable them to focus on other aspects of their work.
8. Wayfinding solutions
Finally, due to the fact that more and more companies implement the hot desking trend, it has become challenging for employees to find people they are looking for. Digital signage technology significantly facilitates this. People can now use interactive maps to quickly locate something or book a meeting at a certain location with just a few clicks on their screen.
What’s more, this trend is especially useful for large establishments, such as museums, malls, exhibitions, casinos, etc., because users can simply zoom in the map, rotate it, and quickly find the directions to a place where they want to go.
